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You may leverage the quantity of user data in your mobile app to develop your marketing strategy and feed all of the current tactics. Your app's data may enable you to optimize and target all of your digital marketing initiatives, from SEO to PPC, social media management to content marketing. In the Smartphone era, many marketing professionals strongly advise including app development in marketing for a number of reasons, including the fact that it gives businesses initial access to customers, streamlines the purchasing process, makes it easier to share coupons and promotions, and aids in data mining.