In this article, app publishers can boost their Push Notification opt-in rates and improve User Engagement and Retention."

​Conversion rate is the percentage of users who complete a desired action, such as purchasing or subscribing to a service, after receiving a push notification. It measures the effectiveness of the notification in driving revenue and user engagement. A low conversion rate may indicate that the notification content or user experience needs improvement.

By analyzing these metrics, app developers and marketers can optimize their push notification strategy to improve engagement and revenue. Testing and iterating on different notification content, timing, and targeting is important to find the optimal approach for each user segment.